Notice anything different? After more than a year working with coaches, athletes, board members, and staff, we're proud to announce that BSF has a new visual look. You will begin to see our new logos everywhere.

WHY? Over the years, through changes and merging of the clubs, BSF had acquired a hodge-podge of logos from various eras. We wanted to bring the BSF family together in a more visually coherent way, with a look that better represents who we are.  THANKS!

A huge thanks to Jamie Hurd, a BSF parent and marketing expert who put us on this path, created the final logos, AND donated all her time. Special thanks to the marketing committee, especially Bruce Swann, for their help.

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A NOTE ON TEAM APPAREL

We'll begin using the new logos this fall, including on team apparel. However, we recognize that for many athletes, cost is a factor. We're hoping to make new logo patches available, and we expect that the older logo apparel will naturally phase out over time. (Similarly, you may continue to see the old BSF logo on some of our equipment due to replacement costs. We'll make updates where possible, but in some cases, we'll wait until the equipment/item needs to be replaced.) 

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WEBSITE UPDATE COMING

On another exciting note: we're working on a new and improved BSF website. Stay tuned!